Roy Cohen

Roy Cohen is Managing Director of EuroStrategy Consultants (Belgium). Roy has over 25 years' experience of marketing, advertising and public relations work internationally, and specialises in 'business-to-business' surveys for both public and private sector clients.

Roy is an economics graduate of the London School of Economics. After post-graduate teaching posts and a formal marketing training with British Railways, he joined J. Lyons in London, which was then one of Europe's largest food manufacturers. Transferred to Brussels in 1976 to co-ordinate the European marketing activities of one of the company's subsidiaries, he set up, two years later, his own marketing and communications company, Helco SA.